A great article on Avatar’s marketing campaign
The following is from Chris at www.moviemarketingmadness.com
How do you follow up Titanic?
That’s the question that’s been on everyone’s mind for the last 12 years or so, ever since director James Cameron released what would go on to become the highest-grossing film of all time and a star-making vehicle for its two young stars. While various rumors have circulated through the decade-plus since the pride of the White Star line met its cinematic fate about what the director would do next there’s been nothing in the way of actual output aside from producer credits on a couple of documentaries, including at least one the revisited the Titanic’s history but without the schmaltzy bookending.
Of course it’s not as if Titanic was Cameron’s arrival on-screen. He had already built up an amazing list of credits, including both (to date) Terminator movies, Aliens, True Lies and others that had already cemented him as a Hollywood powerhouse, meaning he was going in to Titanic with a lot behind him.
So the anticipation has been huge about how Cameron would return after such a long absence. But whatever it was going to be, the one thing that everyone was more or less agreed upon was that it was going to be huge.
And huge it is….(read more)
No trackbacks yet.